So Yesterday

So Yesterday is written by Scott Westerfeld, bestselling author of the Uglies saga. It is basically about consumerism, and just like the Uglies saga, it is critical about our day-to-day lives.

Barnes and Noble:

Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big pants on purpose? What about the mythical first guy who wore his baseball cap backwards? These are innovators, the people at the peak of the cool pyramid.

Seventeen year old Hunter Braque is a Trend setter, on the second level of the pyramid. His job: find the newest, coolest thing for the retail market. His MO: observe, don't get involved. But from the moment he meets Innovator Jen James, he can't help getting involved in a big way.

Part love story, part mystery, part stinging satire, Scott Westerfeld's spellbinding new novel will make you question everything you've ever believed about how to be cool.

Hunter is a "cool hunter." He searches the streets of New York for cool, original things to market to the public. Then, he meets Jen, an Innovator with exactly what he's looking for. Everything goes sour when his boss goes missing. Weird things are happening now. Bootleg shoes better than the original. Ads for products that don't exist. Products that dye skin purple! And a strange Japanese flashing light combination called paka-paka that gives kids brain difficulties.

Age 12+ I say! There are no sexual references, and it swears a little, but 12+

I say this is a 3/5. It is the worst book Scott Westerfeld has written, and even though it is good, I highly recommend his other books.